Sensible Cloud - Leaders in Cloud Computing

Sensible Cloud provides software and solutions based on our innovative sense cloud application platform, to guarantee high value business applications meet expectations of the business communities they are designed to support. By offering real time business policy enforcement for applications running on any platform (server farms, JEE, Cloud, SaaS, etc.), businesses can be sure they get the most value from their IT and computing infrastructure (wherever it is) according to priorities set and maintained by the businesses themselves.

To facilitate this, our goal as a company is to work with customers and partners on a long term basis by proving our value and delivering direct benefits in the short-term combined with the highest degree of integrity, quality, and openness to foster long-term business relationships. We will help and guide every customer to extract the maximum level of benefit and value to their organization from engagement with Sensible Cloud and sense.

Sensible Cloud is a privately held UK based company with offices in Italy, UK, Switzerland, and the US – founded by industry experts with over 20 years experience in enterprise applications development, Client Server, J2EE, and SOA solutions. sense is the cumulative result of the practical experience and needs of dozens of enterprise level applications development projects operating in existing and emerging technology platforms to the highest degree of performance and reliability.

who we are … and where we are …

Sensible Cloud provides all levels of professional and technical services to support customers and partners, both large and small, to realize the real value of their SOA and cloud based solutions using sense.  Our staff and partners are of the highest quality with proven experience in complex enterprise applications development and project management.  Through direct relationship together with an extensive network of trusted partners throughout Europe and the US, we can offer local native language support for sense solutions discovery, implementation, maintenance and support.  In short we can provide common sense services to support your business goals through SOA and cloud based solutions.

For information please contact services@sensiblecloud.com

Eddie has over 24 years in IT solutions and 11 years of experience in SOA and BPM solutions. Eddie has participated in building three start-up operations from single digit staff to exit acquisitions to large software organizations – LexiBridge to Level3, and GemLogic to SilverStream and then to Novell. In Active Endpoints Eddie developed the EMEA market from zero to an annual revenue of €1.25m in three years before moving into Sensible Cloud.



sense is a cloud application platform family to leverage SOA, JEE and cloud based services and computing resources, allowing business managers to define policies and priorities of how they wish to assign runtime computing resources to individual or pools of business applications based on their own business criteria.

sense operates with existing application platforms (JEE, Java, Web Services, SOA, ESB, etc) and extends them to cloud based computing platforms like Amazon EC2 and Virtualization solutions from vendors like Xen, VMware and Hewlett Packard.

Key capabilities and benefits of sense include:

• (XML) business defined policies indicate rules for resource assignment and priorities in the face of peak loads and unexpected performance degradation – sense guarantees your business SLAs
• Federated service publication with self-discovery within the sense domain – all sense nodes and services are aware of the state of the entire domain
• Almost unlimited scaling when business applications and services are extended to include cloud based resources like Amazon – use pay-as-you-go to bypass capital expenditure to get new operating platform up and running in hours
• Guaranteed reliability and performance policies are defined by business managers with sense automatically adjusting and aligning appropriate resources from the most ‘healthy’ servers available - your most valuable business applications get the best attention and resources
• Multiple platform execution and multi-protocol communication between nodes within (and potentially across) the sense domain(s) - eliminates single-point-of-failure, including sense itself
• Intelligent service routing to the most effective platform to execute the service – makes sure your most valuable services are directed to the best provider platform available to match the required SLA
• Services can be distributed across multiple platforms to support reliability and scalability with zero impact to the client business application(s) - guaranteed scalability and reliability from day one, with no capital outlay
• Runtime business SLA (service level agreements) implemented by business managers – transparent visibility and control by business of which applications receive what computing resources

[!ad-minister:homepage!]

Sensible Cloud provides software and solutions based on our innovative sense cloud application platform, to guarantee high value business applications meet expectations of the business communities they are designed to support.

For business applications running on JEE, SOA, virtualization and cloud infrastructures, sense …

• enforces runtime business policies ensuring the right computing resources are available to the right application at the right time – saving time and money while guaranteeing appropriate performance
• extends existing server farms to include additional pay-as-you-go cloud based resources – changing your investment model for new or extended business operations and eliminating capital start up costs
• guarantees the Business SLA for complete applications and component services – matching business expectations from your existing IT operations

See here for a more detailed list of the value impact of cloud computing with sense.

By defining and enforcing business policies and service level agreements (SLA) for applications running on any platform, businesses can be sure they get the most value from their IT and computing infrastructures, according to priorities set and maintained by the businesses themselves. Effectively, business managers indicate what priority and policies sense uses to decide which applications receive what portion of the overall computing resources available, as they are needed. This permits business applications to be provided with only the resources they require at any given moment – for example to cover peak loads or an unexpected degradation of performance. By running on existing infrastructure and extending to Cloud Computing platforms for the same application, sense provides almost unlimited scalability while guaranteeing a predefined level of business performance and reliability. All of this using a pay-as-you-go model which bypasses the usual headache and capital expense of buying new hardware or infrastructure to support your new or improved business operations.

Sensible Cloud is a privately held UK based company with offices in western Europe founded by industry experts with over 20 years experience in enterprise applications development, Client Server, Java, and SOA solutions. sense is the cumulative result of practical experiences from more than 60 enterprise level applications development projects, operating in existing and emerging technology platforms to the highest degree of quality, performance and reliability.